World Cup @ ge.globo

COMPANY/YEAR

Globo, 2022

ROLE

Senior Product Designer

Working for ge.globo (former Globoesporte.com), the largest sports site in Latin America, I faced with my fellow designers a huge challenge: Men’s Football World Cup, one of the main events in sports.

Looking forward to bring a more dynamic, immersive and emotional experience for our users, we improved the live match feed with World Cup’s stadiums ambiance and visually appealing cards for the goalscorers, containing the country flag and athletes’ pictures. These features scaled to others competitions, bringing value to GE beyond the World Cup.

Also we made easier the access to the tournament related content (news and tables) and we cheered for Brazil with the public, positioning the product closer to our users – even though it wasn’t how we dreamt about when Brazil’s national team was early eliminated at the quarterfinals.

This amazing project featured a great UX team: Juliana Franchin, Lucas Pires, Luiza Teich, Renan Carvalho and Rodrigo Santos.