St. Marche

COMPANY/YEAR

DALE, 2019

ROLE

Head of Creative & Art Director

St. Marche, as a premium, high-end supermarket, has the challenge to change the price perception between clients and prospects, so we did a advertising campaign to change this view about the brand.

The creative approach was to ally the clean, swiss-like St. Marche’s identity to a more popular, vernacular graphic expression – a visual connection between premium quality and affordable price policy.

We developed point of sale and OOH materials. Also we created a landing page where the client could keep up with St. Marche’s prices and its competitors.