St. Marche
COMPANY/YEAR
DALE, 2019
ROLE
Head of Creative & Art Director
St. Marche, as a premium, high-end supermarket, has the challenge to change the price perception between clients and prospects, so we did a advertising campaign to change this view about the brand.
The creative approach was to ally the clean, swiss-like St. Marche’s identity to a more popular, vernacular graphic expression – a visual connection between premium quality and affordable price policy.
We developed point of sale and OOH materials. Also we created a landing page where the client could keep up with St. Marche’s prices and its competitors.