iti (Itaú)

COMPANY/YEAR

Iti (IBM Contractor), 2020

ROLE

Senior Product Designer

As a member of Payments squad of iti, an Itaú’s payment and digital bank account app (brazilian financial sector’s giant and most valuable brand of the country), the main goal was to bring improvements to the transactions tasks on app, which is the core feature of the product.

In the meanwhile, the app was building its new platform to support the new instant payment format of Brazil Central Bank (Pix), so we have to optimize time and existing components to the product’s interface and experience, also using this new milestone to gradually change iti’s visual identity.

During all this process, our design vision was about a fluid navigation within a friendly and cleaner interface, in opposite of the app’s current experience then.

All the work paid off when iti came as the first financial institution to launch Pix to its whole user base.